MA (Journalism & Mass Communication) to be Our New Name from 2016!

MA(JMC) is the new MCMS, people!

Now that is not a shocker. The academic council of Mangaluru University has given its nod to change the nomenclature of 7 different courses like MCMS, MCJ, BBM, MLISc, MIB, MHRD, MBA (Tourism administration) from the next academic year.

In accordance to the new changes as directed by the University Grants Commission (UGC) w.e.f academic year 2016, our flagship two year master program, Masters in Communication and Media Studies (MCMS) course would be called MA in Journalism and Mass Communication.


The syllabus, course structure, teaching-learning methods, however, would remain the same as they have been.

The dept of Mass Communication, St Aloysius College has been striving to provide quality mass  communication and journalism education to budding media, advertising, digital marketing, film studies students,  and this recent change will allow us to fine tune our offerings in the coming academic year.

There is one significant change this year in the syllabus, although this has been approved almost a year this recent development took place and that is the introduction of Digital Media Marketing as an optional subject for corporate communication students. The scope, benefits and future of this new paper can be found here.

For those who are curious (and curiosity is one of the top 5 qualities a media person should have) the 6 other courses that have got new names are:

  1. BBM course will now be BBA
  2. MCJ will become MA (Journalism and Mass Communication)
  3. MLISc will be MLib ISc (Master of Library and Information Science)
  4. Master of International Business (MIB) will become MCom (International business)
  5. Master of Human Resource Development (MHRD) will be renamed as MCom (HRD)
  6. MBA (Tourism administration) will be MBA (Tourism and Travel Management).

That’s it folks for the time being. Keep checking these pages for admission related details that will be posted soon enough.



Career opportunity in PR and Corporate Field

Amith Prabhu Visits MCMS Department  April 7, 2016

Amith Prabhu, the founding Dean of Score  who has 12 years of experience in the field of PR and Corporate World visited both first and second year MCMS students to create an awareness  among  them on career opportunities in Public Relation and Corporate Communication. Public Relation refers to art and science of building and managing reputation of a brand or organization or person through planned communication to its various stakeholders, said Mr Amith.20160408-09574720160408-095756 PR is used more in the public sector. He also spoke about the courses offered in their institution and the 3 fold procedures to be followed i.e. write to them, online entrance test, and interview. All their institutions are situated in the metropolitan cities. PR stands for 4 Cs i.e. content creations, connecting with stakeholders, crisis management, and counseling and reputation.  Mr Amith enquired about student’s future plan and encouraged them to contact for further details in career planning. It was an interactive session. 

Campus Eye Telecast on News Channel On 03/04/2016 Department Of MCMS, St Aloysius College

Producer- Rosemole George, Anchor- rajesh, Crew- Rosemole, Rajesh, Athira, Keerthan, Priyanka, Anagha, Swetha
1 Annual Day Celebration At St Aloysius College
2 Seminar On Child Abuse, At St Aloysius College
3 Felicitation Ceremony, At St Aloysius College
4 Annual Day Celebration At Sreedevi Institutions
5 HR Fest At Sreenivas College

Campus Eye Telecast on V4 News Channel on 27 March 2016

Producer : Dhanush

Anchor : Anjana T Tambi


Stories :
1. St.Aloysius College management and SACAA conducts Eminent Aloysian Alumini Award-2016
2. Radio listeners club conducts a program at SDM college
3. Department of mass communication of St.aloysius organized a awareness program on women safety
4. St.Aloysius evening college , MCOM department conducts ENTHUSIA
5. St Aloysius College conducts a farewell function for retairing faculty

Guest Lecture: on Career oppertunity

Both first and second year students of MCMS were quite happy to have Mr Sudeep Shenoy in their midst on March 28, 2016. Mr Sudeep enlightened the students with the topic on how to apply Abraham Maslows’s theory ‘Hierarchy of Needs’ in Branding. He further added the different stages of branding. It was an educative and interactive session.First years had a class on job opportunities in corporate field by Sudeep Shenoy an employee in TCS. The session was all about the career opportunity in corporate and marketing field. He spoke about various challenges, threat and the opportunities in corporate and marketing field. He mentioned about the hidden tactics in the public relation field. He said that what we practically doing in corporate and marketing field is entirely different from the academic point of view. He also spoke about the various talents that the corporate and the broadcast professionals have. This session was really helpful for all of us to explore various areas in media.

Campus Eye Telecast on V4 News Channel on March 20th 2016

Published on March 20th 2016

Producer: Shamila MP

Anchor: Reshma

Crew: Asher, Christon, Anusha, Reshma, Ankita

1. Degree Day – St Aloysius College
2. SAVE Campaign and Sand Art Competition in Panambur
3. Media Fest Beacons – Nitte Institute of Communication
4. Media Buzz – Alva’s College
5. IT Fest Epitome 2016 – AIMIT

SAVE – Stop Abuse and Violence on Earth

A campaign on Global Warming

The Department of Mass Communication of St Aloysius College organised SAVE, Stop Abuse and Violence on Earth an awareness programme on Global Warming. As a part of the programme, Sand Art competition and Street Play by the students of Mass Communication was held.DSC_0610DSC_0655

People from different places came to participate for the Sand Art competition. Around Eight teams had participated and made the event a great success. The students Mahendra Acharya, Shrikantha and Karthik from Mahalasa School of Visual Art Mangalore won the first prize and the carpenters from Kerala and Tamil Nadu Monai, Mani and Kesavan won the second. “The carpenters who bagged the second prize inspired everyone through their sand art by showcasing the significance of the Banyan tree and its role in producing the maximum amount of oxygen. They came up with the theme protect Banyan tree, protect nature and culture” says Juby Thomas, Staff Coordinator.

DSC_0621DSC_0654.JPG DSC_0617Followed by the Sand Art Competition there had a Street Play by the students of Mass Communication of St Aloysius College for giving awareness on Global Warming, its effects and suggestions to reduce global warming.