The Students of Master of Communication and Media Studies (MCMS), St Aloysius College in collaboration with Vishwas Trust for Elderly worked on a campaign titled “BOND WITH AN ELDER.” The campaign is guided by social activist Vidya Dinker and Vishal Nayak, Head of Department of MCMS. The aim of this campaign is to create awareness among youth and every able individual to come forward and take responsibility towards the elderly in the society. People were encouraged to spare their free time with the elderly in neighborhood or in society who are in need of company and assistance.
The promotional and marketing campaign was initiated by Mass Communication Department, St Aloysius College at the approval of Vidya Dinker. In order to create effective awareness of the campaign, the students make used of online as well as offline platform. Online platform such as Facebook, WhatsApp, Blog, Instagram, Gmail, YouTube were maintained to reach and get response from the people. The main tools used in online are promo-videos, posters, stories, quotes, posts, articles etc. Besides, radio jingles and print materials like posters, banners, leaflets, PSA’s, jingles etc were also used. All the media materials were created and designed by the students with guidance from the HOD Vishal Nayak. The campaign was sponsored by various organizations like Rotary Club, Mangalore, Merger and the Lions Club Mangalore.
The campaign kick started on 3rd of October 2015 at City Centre Mall launching “Grand Selfie” contest where every interested individual could take part by clicking selfies with grandparents. The event featured Flash Mob by students of Mass Communication Department and Street Play by Roshni Nilaya School of Social Work depicting how elderly are neglected and discriminated in the society today. The MC’s for the day were Nithin and Flexcia.
The students involved in the Flash mob and Street Play continued their performance at different locations namely Panambur Beach, Forum Mall, Mangalore Corporation and others until the Grand ceremony on 30th October, 2015.
Text by: Ridhi Lakra
Nothing can cheer one up on a lousy day like a good flash mob. A group of people gather in a crowd of unassuming onlookers and without warning breaks out in dance, freezes, or engages in some other out of the ordinary activity.
It’s surprising, it’s bizarre, and it’s just downright awesome.
The students of Master of Communication and Media Studies (MCMS) of St Aloysius College performed flash-mob at different locations in the city including City Centre Mall, Forum Fiza Mall, Panambur Beach, etc as part of their campaign activity.
Flash-Mob was in order to create an awareness regarding the campaign “Bond with an Elder”
The enthusiastic students enticed the audience with their freestyle and Bollywood dance steps on the various Bollywood numbers and International tracks.
With different eye-catching formations the students attracted a big and enthusiastic crowd in the malls, creating eagerness for next tracks to be played. The regular shoppers surrounded railings of the City Centre Mall and Forum Fiza and cheered the students throughout.
“Attracting the audience was no easy task, especially in a busy mall,” says Arya, the dance coordinator, MCMS student.
On a whole, the entire flash mob campaign was a huge success, as not only was it able to attract crowds but also send across the message of bonding with elders. It was aimed to connect with people of all age groups and sections of society, both offline as well as online.
The one month flash mob is still an ongoing process and is sending waves across Mangaluru keeping in mind the effective message.
Text by: Sameera Mk
As teachers, it is more adding to their responsibilities to prepare the students for the upcoming NET exam. Keeping the enthusiasm and competitive spirits of the students in mind, Ms Juby Thomas, Asst Prof, Department of Mass Communication, St Aloysius College has started NET coaching classes for students.
She engages in the training session every Thursday where she guides the students on picking the right reading material and understanding the subjects. She provides sample question banks, provides tips for preparing and answering the exam.
Knowing the current ability and improvement capability of every student, she focuses on the important topics from all the papers that will eventually build the students confidence while answering the NET exam. The students are benefiting greatly from the NET coaching session that will continue until December.
“The initial stage enlightened everyone to comprehend the wide aspect of UGC national eligibility test. The coaching helped the students to explore the field of mass communication and understand how it would contribute in their future career. It was really worth,” says Sr Giji.
“The coaching classes were very helpful for aspirants aiming to crack the test. She simplified the topics and helped us focus on the important parts,” says Flexcia.
Text by: Johann D’silva
A guest lecture on “Bio- diversity Loss and its Consequences” was conducted for the second year MCMS students on Friday by Rev Fr Leo D’souzaSJ, Director of lab of Applied Biology.
Rev. Fr William Marcel Rodrigues welcomed and introduced the guest giving brief information about him and his contribution to the college. Rev. Fr Leo in his lecture emphasised on how to treat all the living things with respect.
He clearly brought out the fact on how Mangalore was before and how it is in present. Further he mentioned that Buildings and industrial needs has turned the greenery today into desert and are affecting the bio-diversity, including herbs and trees.
“Preserving species and their habitats is very important to self-sustain the eco-systems,”says Rev Fr Leo D’Souza. Women from the villages are the main victim’s because of environmental changes as they are totally dependent on forest resources.
He further mentioned that “If we don’t take major steps to protect the environment, the future generation will be deprived of availability of natural resources.”
“Rev Fr Leo is a treasure trove of knowledge and it was my desire that our students draw water from the fountain of his wisdom,” said Rev. Fr William Marcel Rodrigues.
While ending up his session Rev. Fr Leo quoted Pope Francis in his statement, “We have to take responsibility to take care of the nature and give it to next generation.” A vote of thanks was given by David D’Costa.
Text by: Sunny Fernandes
In the past few year social media have shown a rapid growth of users creating their accounts and have become an object of scientific research and analysis. It has changed the way we communicated. Exploring this change in the medium of communication the students of department of mass communication participated and presented their research papers at the national seminar “Media Spark 2015” organized by the media department of Garden City College, Bangalore with a theme Social Media 360°.
Padma Shri A S Kiran Kumar, Chairman ISRO was invited as the chief guest, who was felicitated by Dr. S Pujar, Principal of GCC. Delegates, research scholars, professionals and students from all over India participated in the seminar.
Dr. Sibichen K Mathew chaired the first Technical Session of the day, seven participants presented papers on different topics like “politics and comedy”, “Hard and Soft News”, “Adoption and Usage of Social Media”.
First session was followed by a lunch break after which the event split across seven different venues within the campus. Each session had five to eight participants.
Under the guidance of Professor Juby Thomas, five students from the department presented their papers.
Bettina George, presented a topic on “Social media as a tool to govern a District: A Case Study on Kozhikode” the study emphasizes on the good governance polices by the district collector.
Flexcia D’souza, presented her paper on the topic “Study on usage of Social Networking Sites by media critics in Goa” where she bought ot the ways in which the people of Goa use Facebook to voice out their opinions about Political leader.
Akshata R Murthy, presented a paper on the topic “A comparative study of the usage of social media by leading contestants of 2014 LS elections”
Johann D’silva and Ridhi Lakra presented a paper together on the topic “Mangalorean Youth’s perception on Prime Minister’s Social Media Presence” how the youth feel about Narendra Modi’s presence and his use of social media for political presence and governance. Study brings out the students interest on how they follow his dressing style and leadership qualities.
Sunny Fernandes presented a paper on the topic “A study on participation of political leaders in social media: A case study of Goa” where he brought out the ways in which the political leaders of Goa try to propagate themselves and their party on social networking sites.
“As it was my first experience doing a research and presenting in a national platform, I could really learn from the different presenters all around India. Such presentation helps the students to come out and explore areas which they had never looked upon before” said Ridhi Lakra.
Text by: David Dacosta
Documentaries with the least equipment and major candid factor
, impact the viewer’s lives in one or more way. The “Muzaffarnagar Baaqi Hai” documentary portrays that message across seamlessly. It leaves the public pondering upon where our current politics lie and how corrupt the entire system is.
On the 8thof October, the department of Mass Communication and Media studies had the privilege of having the director Mr Nakul Singh of this documentary. The studio of the department was the chosen location for the insightful session which lasted for about two hours.
Students of the first year as well as the second year were part of the session. The session started on a high note with an enlightening insight of how Mr Nakul Singh went about different locations to research the film, before actually shooting for it.
He also remarked on the changes affecting the global order. “The rise of fundamentalism, in any religion, in any part of the world for that matter, is regrettable. Peace must be the utmost priority of every human being,” said Mr Nakul Singh during his interaction.
The session was highly interactive; questions and doubts were effortlessly answered and put forth to the students by Mr Nakul Singh. He spoke on various topics and guided the students about how to invoke the mind of the audience. Shooting techniques, scheduling and few cinema hacks were discussed as well.
The session was concluded by Ridhi Lakra, a student of second year MCMS delivering the vote of thanks speech.
Text by: Shrikala Shetty
The Yettinahole river diversion project has been raising concerns towards environmental issues and concerns to safeguard Western Ghats. Involving various people like environmentalist and local public from Dakshina Kannada District to safeguard environment and Nethravathi river.
Keeping this as a motive to protect environment, Department of Mass Communication and Media Studies (MCMS) conducted a interactive session on 9th October. Dr Neeranjan Rai was the activist of the session emphasized upon the growing concern of environmental destruction and negative effects of the project.
“Western Ghat zone is considered as the ecological biodiversity hotspot in the world if this project continuous that can harm the entire eco system”, said Dr Rai. He further spoke about the ignorance of bureaucrats and project designer of the non sustainable development project.
Later the session was open to the students for questions, students raised questions regarding the project and the environmental issues to Dr Rai and how effectively is the protest being successful in creating the awareness to the people.
On students question he gave an alternative for a project to conserve rain water in a sustainable manner.
The responsibility of media as a major support to bring about change was empathised during his session. Enabling students to raise questions regarding the project and the effective measures to prevent projects that are disrupting the environment drastically.
As a student of mass communication it is imperative to understand the current issues not all are involved actively in these environmental issues, session helped as to take an advocacy stand as a future media professionals says Ridhi Lakra.